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Synopsis
Zee.One, a German-language private television channel specializing in Bollywood entertainment, has had a dynamic presence in the German-speaking market. Initially launched on July 28, 2016, the channel offered a variety of Bollywood productions, including films, series, and music videos. Despite its vibrant content, Zee.One struggled to capture a significant market share, maintaining between 0.1% and 0.2% viewership, which led to its cessation of operations on May 31, 2020.
In a strategic move to re-engage audiences, Zee Entertainment Enterprises Limited (ZEEL) partnered with Samsung TV Plus to relaunch Zee.One on September 13, 2023. This collaboration aims to provide seamless access to Bollywood content for viewers in Germany, Austria, and Switzerland. The channel now offers thousands of hours of Bollywood films, such as ‘Happy New Year’, ‘Pardes’, ‘Rustom’, and ‘Shamitabh’, along with popular Indian television series dubbed in German, including ‘Jamai Raja’, ‘Kundali Bhagya’, and ‘Jodha Akbar’.
Zee.One’s content is specially curated for the German market, featuring a mix of movies and series starring Bollywood superstars like Shah Rukh Khan, Anil Kapoor, and Deepika Padukone. The programming spans various genres, including romance, comedy, and action, aiming to deliver high-quality entertainment from Bollywood.
The channel is available exclusively through Samsung TV Plus, a free ad-supported streaming TV service. Viewers with Samsung Smart TVs (models from 2016 onwards) can access Zee.One directly. Additionally, owners of Samsung Galaxy mobile devices or tablets can download the Samsung TV Plus app to enjoy the content on the go. However, the channel is not accessible on devices from other manufacturers.
This relaunch reflects ZEEL’s commitment to expanding its global footprint and catering to the growing demand for Bollywood and Indian television content in the German-speaking regions. The partnership with Samsung TV Plus aligns with ZEEL’s vision of providing enriched Indian entertainment experiences to a broader international audience.
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