On January 1st, 2010, YRF Television, a subsidiary of Yash Raj Films Pvt. Ltd., made its debut on Sony Entertainment Television, India’s foremost television broadcaster, heralding a new era of television viewing.
YRF Television brought a breath of fresh air to the small screen with its distinctive offerings. Featuring contemporary and engaging storylines, the shows reflected the dreams, aspirations, and passions of young India. Each program was meticulously crafted to provide viewers with a unique and novel television viewing experience.
The inaugural season of YRF TV introduced five groundbreaking shows, including one non-fiction program, “Lift Kara De,” and four fiction series: “Mahi Way,” “Rishta.com,” “Powder,” and “Seven.” These shows dared to be different, presenting narratives that were daringly contemporary and resonated with the sensibilities of the modern Indian family.
Building on the success of its debut season, the second season of YRF TV launched two new fiction shows, “Khotey Sikkey” and “Kismat.” Through these new offerings, YRF TV remained steadfast in its commitment to delivering unparalleled content and production values, continually striving to set the bar higher in the world of television entertainment.
